Do you wear sunscreen? It remains one of the most effective ways to protect your skin from harmful ultraviolet (UV) rays. However, according to a 2024 study by the Canadian Dermatology Association, only 28 percent of Canadians report using sunscreen year-round, and nearly one in three believe the dangers of sun exposure are exaggerated (Canadian Dermatology Association, 2024).
While sunscreen is essential, it often requires regular reapplication, especially during extended periods outdoors—a step that can be easily overlooked on job sites or during events. That is why many organizations are turning to UPF-rated apparel as a practical addition to their sun safety strategies. Designed with UV-resistant fabrics, this clothing offers reliable, built-in protection throughout the day without disrupting workflow.
While clothing in general offers some barrier from the sun, they will often have varying levels of UV protection. UPF, or Ultraviolet Protection Factor, is a rating system used to measure how well a fabric blocks the sun’s ultraviolet rays. Many factors impact a fabric’s UPF rating, including the weave, colour, thickness, and whether it has been specially treated. The higher the UPF number, the greater the protection. For example, a shirt with a UPF rating of 50, can block 98% of harmful UV exposure, compared to a regular shirt that might only have a UPF rating of 5 or 10.
For organizations whose teams operate outdoors—whether in construction, landscaping, event coordination, or seasonal promotions—UPF apparel offers multiple advantages:
To preserve the integrity and effectiveness of UV protection clothing, proper care is essential. Following these best practices will help maintain the garment’s protective qualities over time:
While some may underestimate the risks of sun exposure, those who take steps to protect their team can benefit from incorporating UPF-rated garments. These garments provide reliable protection from UV rays, while also offering comfort and the ability to showcase your brand’s image with custom logos and designs. Choosing UPF clothing is a thoughtful investment in your team’s comfort and well-being, helping them stay protected and productive during those sunny outdoor days.